Around the world, marketers are overwhelmed. The job descriptions keep expanding, and the task lists keep growing. Activities and disciplines that used to be the responsibility of other departments are increasingly moving under their purview, […]
Author: Kiara Williams
Freelance ghostwriter, blogger and unashamed champion of underdogs. Hound for pop culture, marketing, media and social justice. And I'm in Brooklyn.
3 Creative Ways to Use Video to Land Your Next Client
Many freelancers, especially those who are newer to the field, find that landing clients is one of the toughest parts of the gig. But that’s because a lot of people view client acquisition the wrong […]
In the Next Normal, Customer Expectations are Moving Targets
It’s no exaggeration to say that COVID-19 has completely changed the business landscape. It’s not just about wearing a mask, shopping online instead of in-person, or working from home instead of going to the office. […]
How to Streamline the Onboarding Process for Your New Freelance Clients
Freelancers are in a new reality, where, on the one hand, the rules of engagement have completely changed, and on the other, there is more opportunity in the gig market than ever before. But landing […]
Tried-and-Tested Tips to Establish Your Work-Life Balance as a Freelancer
Generally, freelancers enjoy the benefit of living a more flexible life than employees do. They can decide when and where they work, making their work experience more pleasant. The caveat, however, is that your work-life […]
How to Widen the Net for Your Consulting Business in 2020
The COVID-19 pandemic has put in-person meetings on hold, but that doesn’t mean your consulting business has to slow down. With the pivot to remote work and virtual services, online coaching sessions and consulting meetings […]
How Busy Executives Manage to Live a Balanced Life
[playht_player width=”100%” height=”175″ voice=”Richard (en-US)”] Growing a company can be an all-encompassing experience. It is an endeavor to which C-suiters abandon themselves and go all-in. It’s challenging not to be myopically focused when you are […]