There was a point in my life (not too long ago) that I operated on a $3/day food budget. In Southern California, that’s not a lot of money. Being cheap—or “cost effective”—conditioned me to continuously […]
Category: Marketing
How We Growth Hacked Our Way to $100k in Free Marketing
Okay, let’s start with the basics. There are thousands of ways to conduct a product launch. Don’t ever feel like yours isn’t the “right” way just because it’s different. In many cases, if your launch […]
How This College Student Built a 250 Million Social Follower Reach
In today’s world of online marketing, influencers have become one of the best mediums to connect with millions of people. Influencers are the people you see on Instagram or Facebook, with at least hundreds of […]
Get Traffic to Your Blog by Building Relationships with Influencers
So you’ve just started a blog, and you’re wondering how to bring people to your content. You don’t want to spend an arm and a leg, either. You’ve probably heard that social media can bring […]
50 Social Media Hacks That Will Explode Your Audience by 1265% in One Year
Exciting! You’ve been given the task to grow your company’s social media. Or you’ve been working on your personal social media strategy. But what you’re doing doesn’t seem to work. A few followers, likes or views… And […]
Money for Nothing and Speak for Free? 10 Tips to Succeed as a Professional Speaker
Get started on the long path of becoming a sought-after speaker Have you ever seen a rockstar TED speaker, or watched extremely engaging presenter at a conference and think to yourself, “Why isn’t it me […]
Top 10 Podcasts For Modern Entrepreneurs
For those of you that are not yet addicted to podcasting, let me start with a quick intro. A podcast, to me, is the equivalent of free, “on demand,” radio, but you are not limited to listening […]
How to Leverage Social Media to Get Podcast Guests
A podcast is daunting. Figuring out how to get podcast guests is even scarier. In the beginning of launching the Become The Lion podcast, I’d reach out to guests via email. When I’d reach out to […]
The Secrets of the Explanation of Services Concept
It’s been nearly two years since I was first introduced to Tom Love’s “Explanation of Services” concept in a downtown Nashville conference room. It didn’t take long to understand it’s power in almost all aspects […]
5 Power Moves That Attract Influencers to Your Facebook Group
I started a Facebook group that attracted high-level thought leaders and got featured in Forbes. But three months prior to that tipping point in my career, I was the girl on social media who had […]
You Aren’t Hip—You’re Unprofessional
How can you get successful? It can start with your dress and posture—how you present yourself to others. You should dress as professionally as you can afford to dress. At least dress to the level […]
Fortune 500 Companies Are Not Marketing Like Its 2016
They say an image can speak a thousand words, and Instagram surely does just that. Going strong with 500-million active users as of June 2016, Instagram was acquired by Facebook for $1 billion back in […]