From the Perspective of Irfan Coban: Digital Marketing

With the COVID-19 pandemic, the number of businesses that had to put the effort into digital marketing promotions increased dramatically. Many businesses that used to be hesitant to focus on digital marketing before the pandemic have built digital marketing departments within their structure.

Therefore, we wanted to learn more about digital marketing by consulting an expert. In this regard, we have interviewed digital marketing expert Irfan Coban. He provided plenty of valuable information and below, you can find some of them!

Defining Digital Marketing

According to Coban, you need to define the concept first to build or develop ideas over it. Thus, he emphasized that “All methods, techniques, and tools you use to promote a product or service over the internet fall within the scope of digital marketing. Just like traditional marketing, the main goal is to increase brand awareness and reach potential customers.

It is important to know that digital marketing has different sub-fields such as social media marketing, search engine optimization, internet ads, and much more!

A person or business who is not aware of the opportunities he can benefit from will only waste his budget. On the other hand, not every business can benefit from all the possibilities in digital marketing. You need to pick the right channel, deliver the right message and create the right content to reach your target audience or expand your reach beyond your target audience.”

Why Is Digital Marketing Important?

Coban also noted that “These years, digital transformation is one of the most popular trends. Considering the IoT, i.e., Internet of Things technology, which helps us to make our daily lives a bit more digital, traditional marketing methods become useless, and they are doomed to be forgotten. One good example is job ads, already almost all businesses post job ads on websites rather than newspapers.

Any business can reach its target audience cost-effectively and measurably. So, which one would you prefer? A method that is cheaper and offers better results or a method that is expensive and offers poor as well as unmeasurable results?

Of course, more and more businesses rely on digital marketing and as they enjoy its benefits, they start to spare more budget. Some of the elements that make digital marketing favorable and important can be considered as the ability to reach global markets.

In addition to this, digital marketing provides you the ability to interact with your potential customers and learn exactly what they are looking for. Besides these, you can make a budget while reaching more potential customers compared to the traditional marketing method.

Without a doubt, digital marketing is the best alternative to create brand awareness and brand loyalty more cost-effectively and faster than traditional methods. Moreover, You can instantly monitor the reactions to your marketing efforts and measure every detail you would like to know.

All these reasons increase the importance of digital marketing for businesses and organizations. It is even an important consideration for politicians, celebrities, events, and anything you can imagine. If you want to reach a wider audience, digital marketing is the best tool you can take the advantage of.”

Why Must Everyone Learn Digital Marketing?

Coban emphasizes the importance of digital marketing by noting that everyone must learn digital marketing. “Everything you see online is the product of digital marketers. From website designs to content you watch on a video, images on social media to ads available on various online platforms… Literally everything, even the color preferences of interfaces!

If you are taking part in the business world by any means, then knowing how the job is done will help you to have a better understanding of what is going on with digital marketing efforts. I’m not saying that you need to be an expert, but you still need beginner-level knowledge. This will equip you with new skill sets such as you can easily tell whether you are effectively using your marketing budget or not.

Additionally, you can run your own social media ads on your own. In today’s conditions, digital marketing is a practical and favorable skill, which will contribute to your resume. It is no doubt that digital marketing has become one of the fundamental skills that every entrepreneur needs. Digital marketing and data analytics are the most required skills by both small and large companies. As an entrepreneur, you need full control over what is going on in your startup.

As your digital marketing skills can help you to make a budget at the start of your journey by eliminating the need for hiring an expert, you can also determine the course of your investment.”