Here’s Why Your Accounting Firm Needs a Social Media Presence

The onset of the Coronavirus pandemic has opened our eyes to the importance of social media, especially when talking about small businesses. While others were skeptical about taking their businesses online before the devastating pandemic, it now goes without saying that most small business owners have realized the importance of a strong social media presence. 

A survey by SocialCPAs and the Association for Accounting Marketing (AAM) revealed that not many accounting firms participated in social media marketing in 2014. Although this has since improved, one may be asking, in a world where virtually everything has become digitalized, how can accounting firms fit in? 

Here’s why your accounting firm needs to be present on social media:

Building relationships

Building relationships is very important for the success of any business. Use your reach on social media platforms to build new relationships and maintain old ones. 

Find new clients

Finding new clients is as important as maintaining the old ones. To find new clients, be deliberate about your actions. Use definitive measures such as advertisements on social media that target your prospective clients. This way, you will be able to expand your reach, spread the word about your business and connect with potential clients. 

Be visible

Put yourself out there by engaging with your followers. Answer questions, solve problems and offer promotions when possible. Keep your target audience in the loop regarding your firm by posting valuable updates from time to time. 

Interested in outsourcing your accounting firm’s social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your firm’s digital footprint. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “ACCOUNTANT” to 908-930-9813 to chat with our social media experts.